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WORKING AS ONE

Real-Time Cloud-Based Data-Sharing will Benefit Maritime Shipping

As the globalization of world trade accelerates, the importance of achieving operational speed without sacrificing accuracy is becoming paramount to the success of all stakeholders in the international trading system — from shippers to logistics service providers, terminal operators, and carriers, to retailers, consumers and end-users of the transported goods. For businesses involved in that supply chain, providing end-to-end visibility and predictability is vital for staying ahead of the competition. Fortunately, automation and digitization are making that possible at levels that were unimaginable even a few years ago. Nevertheless, a great deal of additional progress remains attainable, so long as stakeholders join forces to take the next big leap in the process.

For shippers, terminal operators, and ocean carriers alike, anticipating the exact time of arrival of each freight shipment, as well as the moment when it will be available for each subsequent link in the supply chain, remains a vital issue. Sharing critical information about each shipment — not proprietary or competitive data — between each group can shed a great deal of light on the “dark spots” along the supply chain that make it so difficult to achieve the highly prized joint visibility.